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8 WAYS TO REDUCE WEBSITE LOAD TIME
Users will tend to leave a page when they see the loading icon keep spinning over and over again on a page, reduce website load time is only way to prevent lost customers.
Fact shows “47% of web users expect a site to load in 2 seconds or less, and a 1-second delay in page response can result in a 7% reduction in conversions”. Obviously, you cannot expect your customers to be more patient, but you can certainly improve your website’s performance.
Providing a smooth shopping experience is critical to your business, and is largely dependent on your site load time.
In this blog, we will provide six ways that can help you reduce load time:
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Using extensions reasonably:
Every extension added to your website may hurt performance and cause errors. You need to consider that whether the extension is truly required before installing it. If the task can be done in native Magento, it is not wise to use an extension.
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Enabling caching:
By enabling caching on your site, the browser can save a copy of images, stylesheets, JavaScript or the entire page. When the user needs to open your website again, the browser doesn’t have to download the resources again, which results in a faster site.
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Enabling HTTP/2:
HTTP/2 is the newest version of HTTP, and its standard was approved in February 2015. Compared with HTTP 1.1, HTTP/2 has many benefits, and one of them is load speed. By using HTTP/2, the load time of your website can be shortened by more than 50%.
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Merge JS/CSS:
You can enable merging of JavaScript and CSS by going to System -> Developer. By, combining JS with CSS, you can reduce the number of requests to the server each page load has to make, which makes the page load faster.
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Lightweight pages:
Many online businesses like to put lots of pictures on their home page to show their products, but this can largely increase their websites load time. You should think about how to get your customers from the homepage to the product page, instead of showing all your products on the homepage.
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Building a Progressive Web Apps:
Instead of showing pictures, you can develop a progressive web app (PWA) on your home page. PWA is a highly functional tool that can help you show your products/companies, and it needs less load time.
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Invest in a CDN:
A CDN can minimize the distance between buyers, and your website’s server by distributing the static resource of your website to in multiple geographical locations. Using a CDN not only reduces the load on your server but also reduce the load time for users.
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Hiring Professionals:
Determining one or two page/pages that need to be improved. You can always hire a developer to focus on identifying inefficient blocks of code. Many times custom extensions will load a bunch of useless data that slow down the site. Consider hiring a professional to help fix these issues.
The performance of your Magento site is vital to your online business, and you should treat it seriously. At Maginx, we have highly experienced Magento developers, who can help you conduct an audit of your website, and reduce website load time. For more information, please take a look at our service page, and do not hesitate to contact us.